With few exceptions, submitting a resume also means sending a cover letter. In a relatively short amount of space your cover letter will include: a) knowledge of the company, b) requirements of the position, and c) your qualifications. This is your opportunity to highlight the connection between the position and your qualification in a way that sets you apart.
- Knowledge of the company: In two to three sentences recognize a few positive aspects of the company, including something that particularly fits your interest (e.g., its leading technologies, its global reach, its reputation for quality products/services, etc.). This lets the reader know that you have done your homework and have an interest in this particular company (not just any company).
- Requirements of the position: Taking words from the position description, craft a few sentences that capture the key qualities that make this position attractive. Do not focus only on those qualities that have a personal appeal (e.g., some travel required) but, rather, focus on those that strengthen the company (e.g., providing market analysis).
- Your qualifications: Finding those aspects of your resume that most closely match the needs of the position, briefly describe how your training and experiences have prepared you well for this position.
Conclude with an enthusiastic expression of your interest in the position and the company. Suggested length: three-quarters of a single page.
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